SEO

Thanks to Mike King and Rand Fishkin for the invaluable insights they shared on “Google Search’s Internal Engineering Documentation.”  I’ve added what seems important to me in the article. Take some time to read through their articles yourself, understand the information they’ve shared, and determine what’s important for you. A huge thanks to Matt Hodson for creating the website on Google Search Algorithm Leak. Mike King’s Article Summary Mike King’s Article: Important Sections siteAuthority – (DA or DR) Sandbox Google Chrome Authors NavBoost and Glue – (Click Signals) Clicks Date Indexing Tier Impacts Link Value Content Hierarchy Google Only Uses The Last 20 Changes For A Given URL When Analyzing Links Homepage PageRank Homepage Trust Font Size of Terms and Links Matters Documents Get Truncated Short Content is Scored for Originality Page Titles Are Still Measured Against Queries 🙂 There Are No Character Counting Measures Dates are Very Important Site Embeddings Are Used to Measure How On-Topic A Page Is Demotions Read more about demotions in the Mike King article. Drive More Clicks Using a Broader Set of Queries

In this article, I will explain everything about the keyword rank tracking tool you can build on Google Data Studio, now called “Looker Studio,” for free.  You can track unlimited keywords through this dashboard and customize this dashboard as per your needs. Notes: The keywords positions are the average positions of the keywords/queries from the GSC. You need to have access to the website GSC (Google Search Console) account to get the average positions of the keywords. You must prepare a list of keywords on a Google sheet that you want to track. Steps to Create the Keywords Rank Tracking Dashboard on Looker Studio Prepare Data Source This sheet will work as a data source for the rank tracker dashboard. You can add as many keywords as you want later that you want to track, which makes this tool scalable per your needs. Note:In the “Tables” section, we selected “Url Impression” instead of “Site Impression” because “Url Impression” gives us the option of “Landing Pages” as a dimension which is important if we want to fetch the landing pages data in the dashboard. Prepare Looker Dashboard Notes: You can choose any dimension and metric per your need to get the data. In our Keyword Rank Tracker, we need the “Query,” “Date” dimensions, and “Average Position” metric. Depending on your need, you can use the other dimensions and metrics to analyze the data like Dimensions: “Landing Page,” “Device Category,” “Country,” and Metrics: “Url Clicks,” “Impressions,” “URL CTR.” Note:The “join condition” tells how these tables are related. In our case, the join condition from table 1 (Google Sheet) is Keywords, and from table 2 (GSC) is query because we want to fetch the data of a specific set of keywords from the GSC. That’s it, folks! I know you might think these are the average keywords positions but do you know most of the rank tracker tools (paid and free) do not give 100% accurate positions because they also have outdated data? So it’s better to rely on the data directly from a tool that Google has already given us. If you need help building or customizing the dashboard or need a Keyword Rank Tracker template, then feel free to reach out to me. Thanks! Tip:This rank tracker tool can also help you to know if the newly published landing pages or blogs are indexed on Google or not by tracking the clicks and position of the keywords that are targeted for the page.

In this article, I’m sharing a few free Google Chrome or Microsoft Edge extensions that I mostly use during SEO-related tasks. Tip 1: Disable the extensions you do not use frequently to save your system’s RAM. The Chrome browser is a memory hog, and every open tab and enabled extension load on your system RAM. So I advise disabling unwanted extensions and only enabling them when you need them. You can also use Microsoft Edge like me, which is based on Chromium on which Chrome browser is built, and enjoy the extensions as same as you can use on Chrome. Tip 2: If you want to use the extension on the private/incognito window, just enable the option “Allow in Incognito” in the extension Details section. Bulk URL Opener Extension As the name says, I use the Bulk URL Opener extension to open multiple URLs on the browser simultaneously. But make sure your system has enough RAM to handle a load of bulk URLs otherwise, your system will freeze or crash. Checker Plus for Google Calendar Checker Plus for Google Calendar is a great extension that I use to get a reminder about the meetings. Just connect it to your Google account, which will show you the upcoming meeting in the extension interface and give you the reminder as per your set timings. ColorZilla ColorZilla is a great color picker extension that you can use to extract the color code in HEX, RGB, or HSL. Copy All URLs Another great extension that saves me a ton of time. If you want to copy URLs of multiple tabs open in your browser, then just click on the extension in the browser and click on Copy that’s it. The extension will copy all the URLs that are open in your browser in just two clicks. Detailed SEO Extension Detailed SEO is an all-in-one SEO extension built by one of the great SEOs “Glen Allsopp” from the community. The extension is an alternative to SEO Meta in 1 Click and SEO Pro Extension that I use to get the page-level insights. disable-HTML I use this disable-HTML extension mostly when performing an SEO Audit. The extension helps us disable the following page elements to review the site behavior. Javascript CSS Images Cookies Popups Example: Diable JavascriptTest the website if its navigation is working without Javascript or not. I used to test this on the website to know if the website Javascript stopped working for some reason, will the user be able to navigate across the website pages through the navigation menu or not. Tip: You can use this extension to disable Javascript on those websites that block the content and ask for the subscription to read you the blog post. Google Analytics Opt-out Add-on (by Google) The Google Analytics Opt-out Add-on helps to opt out from the Google Analytics tracking. I use this extension to block the internal traffic on the client websites. Yeah, I know the better way is to add an IP filter to exclude the sessions on GA, but you can also use this extension if you don’t want to add the filter. Keyword Surfer A great alternative to the “Keywords Everywhere” extension. This extension helps me find the keyword search volume for various countries and keywords related to the searched keyword on the same SERP. LinkMiner LinkMiner is a very useful extension if you want to find any 404 links on a particular page. I do not use this extension often, but it helps me quickly find out the 404s on a page swiftly. Omnibug Omnibug is a great extension if you want to test or audit Google Analytics or any other analytics script implemented on the website. Reader View Reader View extension can change the page into reader view, removing all the clutter on the page like images, ads, etc., and leaving only the page’s text for the user/reader. Scraper Scraper is a very cool extension, and I used it to get the XPath of page sections that I want to scrape in bulk with the help of my favorite audit tool, “Screaming Frog”. SEO Minion Another great all-in-one SEO extension that you can use to extract and review the data of the website. I personally used this extension to scrape the PAAs (People Also Asked Questions) to use them in the blog posts or landing pages in FAQs or the main section. SEO Pro Extension Another great all-in-one SEO extension from the pro SEO specialist “Kristina Azarenko”. The extension helps to get the insight of the page in detail. You can use either of the extension “SEO Meta in 1 Click”,  Detailed SEO Extension”, or this one. It totally depends upon your personal choice. SEO Search Simulator by Nightwatch Want to review the SERPs or rankings of your queries/keywords for any location? Then this extension is must to have in your browser. The extension helps us review the SERP or your and competitor’s website ranking for various countries without using VPN or Proxy. SEO Shortcuts SEO Shortcuts is a very cool and useful extension, but it is not for everyone. You have to make a habit of using it while working on SEO-related tasks. It contains all the shortcuts of SEO tools that you can think of. Just open the website page on the browser you want to review, press the shortcut keys CTRL+L to move to the Address Bar, press Shift + > and then press Tab. Now you have the various tools to explore, starting from A to Z in alphabetical order. SEOquake SEOquake is a powerful SEO extension from Semrush, which offers various metrics that are useful for SEOs. I just use it to extract the URLs of a particular website that are indexed on Google to check whether any 404 pages are indexed on the search engine or not. Tag Assistant Legacy (by Google) Well, we use this extension to check whether or not the GTM, GA, Google Ads, Google Remarketing tag, etc scripts